What the app does
The purpose of LH Keyword Research is keyword research and keyword planning for companies that run their own Google Search campaigns. When a client engages me, the app connects to that client's Google Ads account with their permission and does three things.
- Retrieve. It requests keyword ideas for the client's products and services, with their historical metrics: average monthly searches, seasonality, competition level and top of page bid ranges.
- Relate. It reads the search terms that have already triggered the client's ads, with their performance history, so that new candidates can be judged against what has performed for that specific advertiser.
- Group and rank. It clusters the keywords into themes that map onto ad groups and scores them on expected relevance and commercial value. I review the result by hand and deliver it to the client as a spreadsheet with a written summary.
The client receives a document. They do not receive software, a login or a data feed.
Who uses it
I am the only user of the app. It runs locally on my own machine, it is not hosted, and nobody else can sign in to it. The Google accounts that authorise it are my own account and the accounts of clients who have chosen to give me access to their Google Ads data for an engagement.
Google data the app requests, and why
When the app asks for permission, the Google consent screen shows the name LH Keyword Research and requests access to Google Ads data. This is what that access is used for.
| Permission requested | Google Ads API access, scope https://www.googleapis.com/auth/adwords |
|---|---|
| Keyword ideas and metrics | The raw material of the keyword list: which terms exist, how often they are searched, how contested they are. |
| Search term history | Grounds the ranking in the account's own performance rather than in generic volume. |
| Account currency and timezone | So that costs and dates are interpreted correctly for the market in question. |
| What it never does | The Google Ads scope technically allows account management. The app only sends read requests. It never creates, edits, pauses or deletes campaigns, ad groups, ads, keywords, budgets or bids. |
How the data is handled
- Data is used only to produce the keyword recommendations for the client it came from.
- It is not sold, not shared with third parties, not used for advertising, and never informs another client's work.
- It is stored locally on an encrypted device and deleted within 90 days of the engagement ending, or sooner on request.
- The client can withdraw access at any time, from within Google Ads or from their Google Account permissions.
The use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements. Full detail is in the Privacy Policy.
Contact
LH Keyword Research is operated by Linda Hoeberigs, independent consultant, the Randstad, Netherlands. Questions about the app or about your data: hello@lindahoeberigs.com. More on the consulting service itself is on the consulting page.