# Linda Hoeberigs

> Head of Data Science & AI | 10+ years leading AI initiatives across FMCG, public sector, and NGOs

## About

Linda Hoeberigs is a data science and AI leader with over a decade of experience driving AI strategy, building high-performing teams, and shipping products that move the needle. At i-Genie.ai she leads Data Science & AI, defined the early product roadmap, and took Brand Pulse, ACQ and Innov8 from zero to market. Under her leadership, i-Genie became one of OpenAI's top API consumers globally (10B+ tokens).

Before i-Genie, she spent 8+ years at Unilever where she scaled a data science function from being one of the first scientists to a 25-person Data Science & AI Engineering organisation within Consumer Market Insights, running projects across Consumer Insights, Marketing, NPD, HR and R&D. She set the technical vision, hired and developed talent, and delivered award-winning solutions in NLP, computer vision, and responsible AI.

What sets her apart: she combines deep technical fluency with commercial instinct and stakeholder storytelling. She doesn't just understand the models; she knows how to align them to P&L impact, build the teams to deliver them, and communicate the "so what" to the boardroom.

## Experience

- **Head of Data Science & AI** at i-Genie.ai (March 2023 - Present): Own the AI strategy, early product roadmap, and technical direction. Took three products (Brand Pulse, ACQ, Innov8) from concept to market. Grew the company into one of OpenAI's top API consumers globally (10B+ tokens).
- **Head of Data Science & AI** at Unilever (June 2021 - January 2023): Set the technical vision and operating model for Data Science, Innovation and AI across Social & Business Analytics, Data Driven Marketing, and Consumer Engagement. Managed a 25+ person organisation spanning data scientists, ML engineers, and AI specialists.
- **Data Science Manager** at Unilever (February 2017 - May 2021)
- **Data Scientist** at Unilever, London (September 2015 - February 2017): Delivered analytics projects across Marketing, Finance, and Supply Chain, leveraging data from social media, search, and internal sources. Designed industrialisable analytics tools and evaluated emerging technologies for adoption.

## Skills

### AI & Data Science
LLM Engineering, RAG & Agentic AI, Prompt Engineering, NLP / Text Classification, Summarisation, Machine Learning, Deep Learning, Computer Vision, Sentiment Analysis, Fine-tuning, Embeddings / Vector Search, Topic Modelling, Responsible AI, Time Series Analysis, Econometrics

### Tools & Platforms
Python, PySpark, SQL, Azure, Databricks, Power BI, Dataiku, Tableau, Git, OpenAI API, Claude API, Gemini API, Vertex AI, LangChain

### Business & Leadership
Data Strategy, AI Strategy, Product Ownership (PSPO I), Scrum (PSM I), Stakeholder Management, Team Leadership, Public Speaking, Competitive Analysis, Digital Marketing, E-commerce, P&L Management, Vendor Management

## Awards

- OpenAI Token of Appreciation
- LinkedIn Top Voice in AI (2023)
- Dataiku Moonshot Pioneer
- MRS Award (Language Analyzer, an NLP solution)
- Unilever Data for Good
- Unilever IP Award
- Multiple ESOMAR Awards
- Youngest manager in Unilever history

## Apps

- **De BabyProof App** — A native iOS app that helps expecting and new parents baby-proof their home room by room. Includes expert-backed safety checklists per room, a preparation list ("uitzetlijst") for baby essentials, a guide section with product comparisons and safety articles, stage-based recommendations (newborn through toddler), progress tracking, and partner sharing. Bilingual (NL/EN). [App Store](https://apps.apple.com/nl/app/de-babyproof-app/id6761779602) | [Website](https://babyproof-web.vercel.app)
- **GymLog Powerlifting Tracker** — A native iOS app for powerlifters to log sessions with top sets, back-offs, and RPE tracking. Includes training program builder, e1RM progress charts, warm-up calculator, plate calculator, rest timer, and competition scoring (Wilks, DOTS, IPF GL). All data stays on device. [App Store](https://apps.apple.com/app/id6761768867)

## Side Projects

- **AI Job Market Tracker NL** — Scrapes, classifies, and tracks AI/ML/Data Science job listings from Dutch job sites over time. SQLite database, Chart.js dashboard, and automated weekly updates via GitHub Actions. [Live Dashboard](https://hoeberigs.github.io/ai-job-tracker-nl/dashboard.html) | [GitHub](https://github.com/hoeberigs/ai-job-tracker-nl)
- **Terminal Portfolio CLI** — An interactive terminal portfolio you can run with `npx linda-hoeberigs`. [GitHub](https://github.com/hoeberigs/linda-hoeberigs-cli)
- **Page Summarizer** — A Chrome extension that summarises any web page with AI. [GitHub](https://github.com/hoeberigs/page-summarizer)
- **Diaper Price Tracker** — A Python CLI that scrapes 4 major Dutch retailers for Pampers prices and ranks by price per unit. [GitHub](https://github.com/hoeberigs/diaper-price-tracker)
- **prompteval** — A lightweight, zero-dependency Python framework for scoring and comparing LLM prompt outputs. [GitHub](https://github.com/hoeberigs/prompteval)

## Contact

- Email: hello@lindahoeberigs.com
- LinkedIn: https://www.linkedin.com/in/linda-hoeberigs/
- GitHub: https://github.com/hoeberigs